Shell We Move? Or Making Nature Participate In Your Promotion

Today, I have witnessed probably  the most creative idea in advertising, in a long while. Property agencies are very well known to many. That being said not a lot of them stand out. Although I am not looking for an apartment anymore I still get tons of emails daily about new properties on the market. All of them start to blend and look the same. More importantly, I have never seen any estate agent with “We care about environment” writing on any marketing communication (well, to be honest why should they advertise that). However, Suumo property agent in Japan has done something incredible. They got hermit crabs to move with them.

This is absolutely brilliant. Such campaign achieving environmental goals that people are proud of and then relate their brand with great brand ethics and spirit.

Carlsberg’s Plan

First of all, Happy Easter everyone!

Yesterday I have posted some of my thoughts on Carlsberg’s choice of advertising execution. Later, in the evening I found this article.

I have to say the thoughts on their new experiential campaign are very interesting. The big Carlsberg’s Easter chocolate bar is what I would like to unwrap.

CeOo-R-W4AAbysI.jpg-large

More importantly, some results from their previous campaign, done on April Fool’s day are quite impressive. Now I can say that Carlsberg is just sticking with the strategy that worked fantastic for them previously. As the saying goes, if it isn’t broke, don’t fix it. I do understand that this may well be working, but there is another aspect to consider. People are picky, they want to see something new. How will it continue to work for Carlsberg in the future? It is hard to tell.

Emotional Parade of Christmas Ads

Some years ago, Christmas advertising was all about retailers showing their lovely toys,mouthwatering pies and breathtaking performances which you could buy tickets for. Today, is a different day and a different tactic. Nowadays, Christmas advertising is reminding about the emotion we feel when it comes to Christmas. This year, I have decided to compile a list of Christmas ads that touch our emotions.

So here are the top three:

3. Boots: Because She’s Special

I sincerely doubt that there are a lot of people who don’t recognise their mother as an important figure in their lives (maybe slightly less actually loves them, but no matter). So this advert reminds us again of this great person and that she deserves special treatment. This campaign already has been getting quite a response already, at #BecauseSpecial.

So with all mother’s emotion, struggle, toughness and a great soundtrack this is a definite 3rd place advert in

2. John Lewis: Monty, the penguin

It can be said that this year’s advert is not as good as the one before. That may well be true, but with brand such as John Lewis it is unnecessary. Reason being, is that this retailer has such an enormous amount of fans (185k twitter followers and over 828k likes on Facebook), who are ego to talk about something. So even this advert may not be as good, it still gets people talking about this brand.

All that being said, this list is rates the emotional appeal, so John Lewis takes 2nd place.

1. Sainsburys: British Truce

Sainsbury’s have outdone themselves by bringing us this true story from the 1st World War. This advert brings us that feeling of Christmas sharing. It doesn’t matter where you are from or what you want to achieve, Christmas is something we all share (and “Silent Night”music piece being sung in trenches). Based on the music, World War topic and the cinematic itself, this beautiful tear dropper deserves the 1st place in the emotional Christmas Ad Parade list.

Starbucks going global

Hello, now that the summer is over I ought to start writing again. I have to admit I enjoyed it to much and forgot to write. However going through the AdWeek magazine (my every monday ritual) on my iPad I have found that Starbucks are launching their first global campaign.
I have to say that this ad have the message absolutely nailed. Starbucks is not a place where people just go for a coffee it is where they go to share stories, have fun and create. By showing what goes on in different Starbucks coffee shops around the world, this advert proves that. This is a brilliant campaign to take global, as feelings of happiness and togetherness are universal.
In order to have this message even louder Starbucks needs to bring people stories from their other shops around the world. This can be done by introducing new takeaway cups with drawings of other people or designers from other places. Those cups have to tell the story. Maybe Starbucks could surprise a loyal customer with personalised cup that tells their own story.