Some years ago, Christmas advertising was all about retailers showing their lovely toys,mouthwatering pies and breathtaking performances which you could buy tickets for. Today, is a different day and a different tactic. Nowadays, Christmas advertising is reminding about the emotion we feel when it comes to Christmas. This year, I have decided to compile a list of Christmas ads that touch our emotions.
So here are the top three:
3. Boots: Because She’s Special
I sincerely doubt that there are a lot of people who don’t recognise their mother as an important figure in their lives (maybe slightly less actually loves them, but no matter). So this advert reminds us again of this great person and that she deserves special treatment. This campaign already has been getting quite a response already, at #BecauseSpecial.
So with all mother’s emotion, struggle, toughness and a great soundtrack this is a definite 3rd place advert in
2. John Lewis: Monty, the penguin
It can be said that this year’s advert is not as good as the one before. That may well be true, but with brand such as John Lewis it is unnecessary. Reason being, is that this retailer has such an enormous amount of fans (185k twitter followers and over 828k likes on Facebook), who are ego to talk about something. So even this advert may not be as good, it still gets people talking about this brand.
All that being said, this list is rates the emotional appeal, so John Lewis takes 2nd place.
1. Sainsburys: British Truce
Sainsbury’s have outdone themselves by bringing us this true story from the 1st World War. This advert brings us that feeling of Christmas sharing. It doesn’t matter where you are from or what you want to achieve, Christmas is something we all share (and “Silent Night”music piece being sung in trenches). Based on the music, World War topic and the cinematic itself, this beautiful tear dropper deserves the 1st place in the emotional Christmas Ad Parade list.