Shell We Move? Or Making Nature Participate In Your Promotion

Today, I have witnessed probably  the most creative idea in advertising, in a long while. Property agencies are very well known to many. That being said not a lot of them stand out. Although I am not looking for an apartment anymore I still get tons of emails daily about new properties on the market. All of them start to blend and look the same. More importantly, I have never seen any estate agent with “We care about environment” writing on any marketing communication (well, to be honest why should they advertise that). However, Suumo property agent in Japan has done something incredible. They got hermit crabs to move with them.

This is absolutely brilliant. Such campaign achieving environmental goals that people are proud of and then relate their brand with great brand ethics and spirit.

Carlsberg’s Plan

First of all, Happy Easter everyone!

Yesterday I have posted some of my thoughts on Carlsberg’s choice of advertising execution. Later, in the evening I found this article.

I have to say the thoughts on their new experiential campaign are very interesting. The big Carlsberg’s Easter chocolate bar is what I would like to unwrap.

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More importantly, some results from their previous campaign, done on April Fool’s day are quite impressive. Now I can say that Carlsberg is just sticking with the strategy that worked fantastic for them previously. As the saying goes, if it isn’t broke, don’t fix it. I do understand that this may well be working, but there is another aspect to consider. People are picky, they want to see something new. How will it continue to work for Carlsberg in the future? It is hard to tell.

Advertising Cold Beverage or Ad Beervolution

My lecturer in direct marketing, in university used to say this:

“So one year one brewery did a Super Bowl advert with a blond in a bikini, next year it was a brunette in a bikini, the year after it was both of them still in bikinis washing a car. It lasted like this for quite sometime and then, it finally hit them… Twins”

Every time I remember this moment I can’t help but to smile. That being said, even the breweries are now using storytelling. Although it took some of them a while, and some are still on their way to it, let us take a look at what was and is going on with this topic.

The reason I decided to bring up this topic is Stella Artois’s new advert, telling a story of man passionate (and brave) enough to sell everything and take a chance. What will be your legacy?

First of all I really like this piece. Execution is brilliant, everything from the brilliant shots (except a moment where you can see a man carrying a TV when Sebastian is selling his belowgings. I am pretty sure those were not yet invented in 1708) to the energetic music that gives you the spirit of adventure and excitement. It works! When I was in a shop needles to say what beer did I buy.

However, this storytelling execution is not yet adopted by everyone. One of the brands I am talking about is Carlsberg. Being one of the fortunate ones to visit Copenhagen and the Carlsberg brewery, I can confidently say that they have plenty of history. Possibly even a more dramatic one than other breweries (not 100% sure though, so no need for throwing stones). Their campaigns of “What if Carlsberg did …” are great. Here is what would’ve been if they did haircuts (one of my favourites)

One of the other stunts they have done, which is also a huge personal favourite of mine is the cinema stunt.

However they do not tell their story. Personally, I would love to see some stories of Carlsberg brewery in their advertising. Maybe that will happen when their bring their Jacobsen range (my favourite out of all beers) to the rest of the world. But for now, I interested why aren’t they using storytelling.

Well, not having done a huge research into the matter, I present a few possibilities. The first one, is the fact that a lot of breweries already moved or are now moving to using this approach. Carlsberg, does stand out without its stories in ads. The big question is whether Carlsberg stands out in a good way. Another reason is that Carlsberg was hit hard when EU introduced sanctions for Russia over the Ukrainian situation in 2014. Which may have put off Carlsberg of changing and investing more in their advertising.

Oh My God he is Still Moving

Well I just realised a few days ago it has been a year since my last post (I will stand still so rotten tomatoes meant for my responsibility can easily hit the target). So where the hell have I been?

Just over a year ago, all the deadlines of my universities final deadlines have kicked in. Multiple group projects, dissertation, research, presentations and every students’ favourite, coursework. After that summer started shining and some freelance projects piled in. Then a birthday, graduation, trip to Cambodia, coming back to England, moving to London and all my other excuses.

Now I want to remember the great feeling I once had when writing posts. For me bloging was never about how many people read you, but rather a process that stimulated you to go further. So now let me bring back My Little Ad World to life!

Beautifully Grim and Breathtaking Illustration

Ialicebook.det.5t is always great to see new illustration but when it comes to professional this woman has set the bar high.

Camille Rose Garcia started apprenticeship with her mother at the age of 14. She has visited many punk shows and painted loads of murals. This is where the great illustration comes from. However, it is not the murals that I want to talk about, but rather her books.saddest.1

She has illustrated great stories like Cinderella, Snow White and Alice in the Wonderland.SnowWhite.detail Here are some book covers of hers. Without any saying she has played with something so close to us all, that even a tiny mistake could make everyone slain the work. That being said she has created something so magnificent and grim, yet  different and fantastic.

Therefore I have to say well done (loads of fist bumps and high fives) to Camille Rose Garcia and of course, thank you for something new out of the ordinary.