Today, I have witnessed probably the most creative idea in advertising, in a long while. Property agencies are very well known to many. That being said not a lot of them stand out. Although I am not looking for an apartment anymore I still get tons of emails daily about new properties on the market. All of them start to blend and look the same. More importantly, I have never seen any estate agent with “We care about environment” writing on any marketing communication (well, to be honest why should they advertise that). However, Suumo property agent in Japan has done something incredible. They got hermit crabs to move with them.
This is absolutely brilliant. Such campaign achieving environmental goals that people are proud of and then relate their brand with great brand ethics and spirit.