So I haven’t been writing for a long time, sorry. All the exams are done now and I can say I have time now (apart from work).
Recently I have seen this genius piece of design. How to educate a person about a culture of barbecue. Tramontina has created a book, with each page representing a stage of such process.
I personally think that this is a great way to create a worldwide brand recognition. I have to the video itself has gone viral. Moreover at the end of the video it said that the book was sent to chefs worldwide. So I am interested to see future videos with actual chefs’ interviews. In addition to that this great design (although one use only, I imagine 😦 ) is an interesting way of bringing some excitement to psychosocial meaning of the brand.