3 thoughts on “Asda, not doing too well I think

  1. I agree, the strategy of “I am bigger or better than a rival” causes an indifferent reaction from the consumer. Emotional branding such as scarecrows offering healthy organic food that look after the environment would have had a better impact.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s